5 Ways For Brand Placement In MMORPG Guild
I’ve talked about why sponsoring guilds make sense, especially for gold/credit/platinum sellers and power-levellers. Here’s what the guilds can do for sponsors in return.
- Guild name co-branding. Example: Acmedotcom Bastard-Clan.
- Common colors schemes. All members should wear the same combination of colors that match the sponsor’s.
- Attach sponsor’s brand in all out-game communications. Active guilds are frequently in touch with the rest of the game community on the web too. Guilds can attach sponsor’s brand in members’ signatures.
- Ad placement in guild’s homepage. The homepage often facilitate members’ communications and interactions with the public. Ad placements with a prominent guild targets the exact right audience.
- Logo co-branding. If the MMORPG lets guild attach custom logo, design an amalgamated logo of the guild and sponsor.
… and now your imagination takes over.